In the spring of 2011, the city of Indianapolis upgraded their cycling lanes and signage. As this was the first of this type of growth in the city, and arrived without public notice, much frustration was had by all.
Median Design worked with community members to gain insight, facilitate discovery, and uncover opportunities toward a richer cycling culture, for purposes of handoff to leaders and stakeholders.
Through extensive research, community partnership, and direct collaboration with stakeholders, we found the causes of these tensions, and decided to remedy them preventively rather than remedially. To that end, we developed a multi-faceted educational outreach campaign in order to change the common perception of the new changes.
The list of deliverables encompassed a wide span, including:
Through successive handoffs to advocacy groups, our research recommendations were enacted as funds developed. Our efforts were successful in that we began a process that has obtained approvals from individuals, organizations, cycling groups, and local and State legislative bodies.